Hi, I’m Michael, agronomist, brewer, distiller, global traveller and business advisor. I have worked in technical sales all my life and love it.

I started my career as a salesman with a grain elevator  in northern Germany selling farm supplies, seeds, animal feed and buying grain. Then I joined the additives industry and found my way into ethanol and biofuels leading a regional sales team in the USA.  After some years of of business development around the world I joined a large ag-company to lead the team in the Middle East and Africa and later joined a vitamin producer as Global Sales director. With over 20 years of international experience leading culturally divers teams and profound training in sales management at all levels I decided to share my insights and experiences with other senior managers.

My approach is hands on. I am not a teacher, I work with my clients. And because our industry is special the content is not just commercial. Having worked with farmers, traders, chemical and biotech firms, brewers, maltings and suppliers to the industry around the globeI find attention to technical details is important, too. Holding a Masters degree in agriculture and an postgraduate degree in brewing and distilling helps.

I believe in the creation of sustainable value chains from the field to the table. By effectively utilising the perpetual cycles of carbon, minerals, water and energy agriculture provides the cornerstones of a prosperous society and personal health. As an early adaptor of cutting edge technology the industry attracts skilled labor, provides a stable investment climate and secures peace and prosperity. In this context it simply is the duty of companies in agribusiness to be successful.

If you like to learn more just give me a call or send an email.

Send email

  +49 173 942 1358

Michael Spandern, Profile

MSc agriculture, C-Albrechts University of Kiel
Dipl Brewing Distilling, Heriot-Watt University Scotland

  • GETREIDE AG Rendsburg, Germany: Sales Representative
  • Alltech, Lexington, KY USA: Regional Manager Pac NW USA
  • Cargill, Amman, Jordan: Regional Manager Middle East & Africa
  • Kaesler, Cuxhaven, Germany: Global Sales Director
  • Agribusiness Consultant, USA, EMEA

Full day group training that covers essential topics of sales negotiation, behavioural skills, and work structure. Our programme shares best practises from the ag-industry.

Never underestimate what legumes can do for you: high value nutrition, soil improvement, crop rotation, long term storable, easy to process, good trading value, differentiation, brand value and great taste.